Tag Management & Tracking

Tag Management & Tracking

Organized analytics coding and measurement tools for simple and secure management

With ad campaign creation in various channels and the confluence of tools with a myriad of tracking codes, tag management is becoming increasingly complex. To make the task easier, All Around helps you organize tagging and tracking and save time by using Google Tag Manager and other tools.

Our Skills

Manage the life cycle of your digital marketing tags and pixels for better performance

We improve scripts and tag management

Clean code is essential for optimum website or app performance and good organic visibility. We carefully evaluate which tags are active and clean up obsolete tags or ones that can generate confusion and conflicts with current ones.

We also review and tidy up tag manager contents to ensure subesequent tracking tasks will be easy to execute. By making sure that all your Google Tag Manager elements, such as containers, triggers, data layers, variables and the code snippets themselves, are correctly arranged and installed, you will save time in the future and have more accurate metrics.

If it’s the first time you are installing a management system for data collection, together we will define the ideal analysis strategy before any rollout. Once we have decided what information needs to be collected, we can establish a tag implementation plan. With an organized execution plan, you will find it much simpler to get and process the information that is key to your business’ growth.

Let's work together

Services we offer related to tracking and tag management:

  • Existing tracking tags audit
  • Tracking verification
  • Data Control
  • Data Layer Setup
  • Google Tag Manager setup
  • Integration of consent management platform

Analytics tags, part of our daily lives

The measurement, analytics and tracking tools required for digital marketing services execution are managed through scripts and tags that are installed through a tag manager. This includes cookie consent platform integration to ensure full data protection compliance.

We have a team of professionals with extensive experience in these implementations. Our experts will configure each element and perform all the relevant tests to ensure proper installation. Your website (and your code!) is always well-organized.

Case studies

Building brand recognition in key LATAM markets with Spotify

Bupa

Scaling European Ecommerce Growth

Vivara

Reducing Lead Costs with Smart Bidding

Bupa

Higher converting landing pages through user analysis and CRO

SunSkips

Launching a Traditional Retailer Online

Fliesendo

Creating a Thriving Youtube Community​

Goto

Driving Incremental Rentals From Paid Search ​

Hello! Rentacar

Establishing an Online Health Expert Via Content and SEO

Bupa

Hyperlocal campaigns for digital success in a traditional sector 

SunSkips

Increasing Organic Bookings​

Hello! Rentacar

Engagement & Business Growth

Lean Startup Co.
/

Clients around the world

Our international, flexible and collaborative approach works. Here are some clients who have entrusted us with their digital growth and design projects.