GOTO Conference is a tech education company based in Denmark, run by developers, for developers.
The firm runs a series of software development conferences focused on gathering the best minds in the software community to bring the most interesting topics to light.
In addition to multi-day events in Copenhagen, Berlin, Amsterdam and Chicago, GOTO has quickly responded to the Covid-19 crisis, developing more video content and offering top-notch online events. AAD has historically collaborated with GOTO to boost event ticket sales online.
We adjusted to the new normal by partnering with the client to create a robust YouTube strategy to capture more video views, engagement and subscribers on their channel– a key pillar to staying top-of-mind and assisting the dev community with quality content.
GOTO needed to reach a very specific tech audience in YouTube, so we tested two different user targeting strategies in video campaigns: Discovery & in-Stream, using only the most relevant videos to capture users’ attention and inviting them to subscribe. Our optimisation approach focused on continual video rotation based on audience profiling and campaign metrics.
Number of subscribers directly attributed to the campaigns
Monthly subscribers above monthly organic average
YT Channel Subscriber Growth
“I have worked with All Around for years now, in several different companies. In each instance, they’ve provided the expertise, auxiliary support and reactivity that a fast-paced start up or tech company requires.Sarah Bovagnet Head of Marketing, GOTO Conference
I would not hesitate recommending All Around to anyone looking for a trusted online marketing partner.”