Bupa

Establishing an Online Health Expert Via Content and SEO

Bupa Global are providers of premium international health insurance. With over 70 years of experience, Bupa Global is one of the most trusted names in medical care worldwide.

Bupa

Objectives

  • Become reputable online health experts by increasing visibility in search engines​
  • Grow organic visits and audience sizes for future campaigns​
  • Improve sales performance by enhancing geo targeting​

Solution

Working closely with the client, All Around Digital executed content audits for several domains, focused on updating and optimising health content in order to improve its quality for search engines and users.​

​After a thorough tech audit, we optimized the local versions of the site through an international SEO strategy. Fixing cannibalization issues and improving user location accuracy led to higher organic visibility, traffic and quality.​

Results

+270%

Organic impressions YoY

+105%

Organic clicks YoY

“All Around´s plan of action truly made the difference.​
Through their expertise and attention to detail we were able to not only improve our organic traffic (a feat in itself), but we have started to strongly establish bupasalud.com as an authority in healthcare information, an intangible goal, now made tangible.”

Luis Pacheco Digital Communications Manager, Bupa Global Latin America

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