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News in digital marketing
Discovery Display campaigns in Google Ads
It's a fact that Google's display network is a heavy-lifter within advertisers' strategies, especially for visibility and brand awareness. To those of us who do this for a living, historically it has been difficult to manage performance-based display campaigns since this type of campaign Read more→
LinkedIn Ads: a boost for B2B companies
The digital challenge for B2B companies The COVID-19 pandemic has triggered a boom of consumer brand e-commerce, but its effects have also forced many business-to-business (B2B) companies to accelerate their sales transformation process and look Read more→
The first pandemic in the time of Google
Over the past year, the pandemic has put many aspects of daily life to the test. Of course, businesses have also been affected, although with uneven results. Some companies were already prepared and their digital transformation was a reality before this disruption; others have adapted along the way, forced to change their business model or Read more→
UX and SEO, together is much better
User experience (UX) and SEO are closely related. The page experience is one of the indicators that Google takes into account when generating your search results. Despite UX and SEO being two different disciplines, Read more→
Online sales channels as an adaptive tool in times of crisis
Over the past year, measures taken to address the pandemic by governments and health authorities have forced businesses and retailers to implement adaptation strategies that enable them to maintain their economic activity despite difficulties and constraints. So, it is no Read more→
SEO writing: myths and tips for writing on your website
There is a lot of talk about SEO content, but the approach is often too artificial or anchored in outdated practices that have nothing to do with today's reality. To banish some myths related Read more→
How to protect your brand in SEM with Google Trademarks and Microsoft Ads
Brand protection in Google Ads Until a couple of years ago, advertisers launching campaigns in Google Ads had the ability to protect the use of their brand (or trade name and product names) by third Read more→
Resources that will help you Facebook ads that work
Facebook Ads is an advertising platform with a great deal of potential for virtually any business. Facebook offers ubiquity, with more than 2.7 billion active users worldwide, an ability to reach very specific audiences, Read more→
How to choose the right feed management tool
If you sell online, it’s paramount to showcase your products where your potential clientele is. Visibility is one of every seller's biggest headaches. Feed management tools can be your great allies in achieving customer-facing visibility. If you are not familiar with them, here is a brief summary of their usefulness and function. What is Read more→
What you CAN do in 2021 to monetize your business
A host of proposed professional and personal resolutions are a traditional part of the start of a new year. 2020 has been particularly difficult because the Coronavirus pandemic and ensuing economic crisis, which has many companies focused on rethinking their business ideas in order to Read more→
How to improve customer service on social media
The use of social media networks to cultivate positive relationships between a brand and its customers or prospects can make all the difference between business success or frustration. Now more than ever, social channels like Read more→
Google Analytics 4: a new analytics paradigm
Google Analytics, the most widespread digital analytics tool, released an updated version this past October. If you want to understand what the primary changes in Google Analytics are and learn how to get the Read more→
5 keys to creating effective Content Marketing
Over the past decade, content marketing has gained great popularity and has often been presented as a revolutionary solution for brands, something like an online communication panacea that can catapult you to success. While Read more→
Drowning in campaign metrics? Determine which KPIs are most important to your business with an Impact Matrix
There are loads of campaign metrics and marketing KPIs you can delve into and study in detail when you run online advertising campaigns. These metrics can be overwhelming when you launch your advertising strategy. At times, it may even feel like the KPIs you Read more→
Guide to programmatic advertising: basic concepts
Today online advertising allows us to reach levels of targeting previously unimagined. Programmatic advertising is one of the strongest aspects of today’s digital media. According to AppNexus, this channel was responsible for 80% of US ad space in Read more→
What are Google lead form ads and how can they benefit your business?
As we have already discussed in previous posts, there are many possibilities within SEM campaigns, specifically Google Ads, that allow us to generate leads without the need for the user to actually visit our website. One of Read more→
Facebook Marketing Partner: your campaigns in good hands
Our agency is always striving to better serve our clients in their digital journey. But achieving tangible results is always a challenge, and having the right tools and the most up-to-date and reliable information possible, to make the right Read more→
Lead generation in Google Ads: beyond text ads
Lead Generation (or lead gen as it is often called) is one of the primary objectives for many businesses online. Due to complexity, typology of products and services or the amount of time needed to Read more→
How one of Europe’s biggest Software Development Conference Companies transitioned to online events and won big
Alexis Meyners Interview with Sarah Bovagnet GOTO Conferences has been running software developer conferences since 1997. The Swiss- based conference series, and their parent company Trifork, run an average of 4 multi-day international conferences, 100 full day masterclasses and 75 free meetups for Read more→