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News in digital marketing
5 Benefits of SEM for your Small Business
Small business owners understandably often feel a bit of apprehension when getting into new areas of marketing— especially since their marketing budgets tend to be limited, most focus their efforts on SEO, website development, Read more→
How to calculate social media engagement for your posts
If your business publishes in social media, surely you have heard or read about “engagement”. Engagement refers to user interaction with your posts in social media and it is fairly easy to calculate with Read more→
Basic Guide to Search Engine Marketing (SEM/PPC)
Perhaps you have heard of SEM or PPC and you are interested in learning more, or maybe you know something of the subject and want to explore how SEM can help your business and Read more→
Is an affiliate programme worthwhile for my business?
Affiliate programmes sometimes get a bad rap-- many platforms and partners can be less than transparent, and any affiliate programme requires a fair amount of maintenance and tracking if you want to be sure Read more→
Match Types: How to regain control over your key words
Much ado about something A couple of weeks ago we were lucky enough to attend Hero Conference in London, always a stellar opportunity to keep up on the latest Search trends and developments, network with Read more→
What are marketplace feeds and how do they help you sell online?
Let’s start at the beginning The term may sound a bit mysterious: marketplace feeds. Basically, a marketplace feed is a file, normally it’s in an xml format, containing information about the products that your business Read more→
How Social Media Impacts your Public Relations
The age when we’d launch a press release and wait for traditional media and their readers to talk about us seems long ago indeed. Between the ubiquity of social media as an information source Read more→
Infographics, gifs, y video: how to communicate visually
Although at first glance it may seem like images are a completely different beast than text, they are not that different from one another when it comes to the way in which they are Read more→
How to use the Internet to help with Design
Professionals who got started with graphic design at the dawn of the Internet learned to hunt down design resources the hard way. If you needed a photograph, you had to take a photo, if Read more→
Ecommerce Landing Page Design: keys to connecting with clients
Despite the fact that advertising has evolved into a complex science of surgical precision, it’s core tenets have not changed very much. At the beginning of the 20th century, barber shops would put a Read more→
What is dropshipping and how can drop shipping help an online store business?
Basics Dropshipping or drop ship is a type of fulfillment for retail orders in which the seller or store does not actually keep the products physically stocked. Instead, when an online store sells a product, Read more→
UX Design: what is is UX and why do you need it?
Imagine for moment that a website is a 20 storey shopping centre, and as owners of the shopping centre, we want visitors to be able to find a series of products or services inside Read more→
International Markets: Differences Abroad in International Advertising
It’s not just large companies that want to compete internationally these days. Many small and medium sized businesses are eager to sell and impact clients in overseas markets. Many businesses want to put their Read more→
Increase your sales with Amazon Sponsored Products Ads
What are the Amazon Sponsored Products Ads? Sponsored products ads appear at the top of the search results pages in Amazon and in the products details pages too. They are not available for all products Read more→
Web analytics as a basis to understanding your online business
Most online businesses use a Web Analytics tool, and Google Analytics seem to be the (free!) leader in digital data analytics. Maybe you run an online business and don’t use an analytics platform yet? Read more→
Why install an SSL certificate and migrate your website to https?
Since this past July, Google warns users about http websites with an “Connection is Not Secure” label in Google Chrome. Firefox does too. As these are very popular browsers, if you didn't install an Read more→
How to increase sales by improving your products’ Amazon ranking?
To improve your products ranking in Amazon, you first need to consider which are the factors Amazon’s algorithm takes in account to establish its ranking. Which elements does Amazon’s algorithm takes in account? Past sales Read more→
How to sell on Amazon: ¿Seller or Vendor?
It is very tempting to sell your products on Amazon if you’ve a business. Amazon gives you instant access to the main European markets to promote your products and facilitates the buying process. It Read more→