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News in digital marketing
Marketing trends for 2022
Into 2022 with yet another pandemic year behind us, we have put together a series of digital marketing trends that will likely continue to gain relevance during the rest of the year. There are no Read more→
Tools to analyse competitors in social media
The activity of your competitors affects their success and by extension, yours. We have already talked about how you can investigate if your competitors are advertising on social networks, now it’s time to get into competitor analysis Read more→
How to know if your competition is advertising on social networks
Your online competitors’ advertising activity can be a determining factor in their success and by extension, can affect your results in social media and beyond. The good news is that it's relatively easy to find out if your competitors are investing Read more→
Video campaigns on YouTube: types and tips
With more than 1 billion hours of video viewed per day, YouTube has become a captivating platform for advertisers. The possibilities of targeting are varied, and YouTube offer formats that generate higher engagement than a traditional display campaign does. YouTube, as part of the Google network, centralises the Read more→
Solutions for FLoC: what to do without third-party cookies
Goodbye cookies, hello FLoC! After catching up on the emergence of federated cohort learning and the disappearance of third-party cookies in Chrome planned for 2023 in our blog, it’s time for the next and Read more→
Google gobbles up the future of third-party cookies
In 2023, Google will remove the third-party cookie system from your browser, granting one more year of margin to developers and advertisers who will have to adapt to this new future in the advertising industry. Other browsers such as Firefox have already incorporated a stricter tracking protection system in their latest version. When activated, instead Read more→
10 Google Ads Scripts you need in 2021
If you are a Google Ads manager, you probably know that some of the daily optimization and monitoring tasks needed for the optimal development of your campaigns can be tedious. To alleviate this, there are Read more→
Discovery Display campaigns in Google Ads
It's a fact that Google's display network is a heavy-lifter within advertisers' strategies, especially for visibility and brand awareness. To those of us who do this for a living, historically it has been difficult to manage performance-based display campaigns since this type of campaign Read more→
LinkedIn Ads: a boost for B2B companies
The digital challenge for B2B companies The COVID-19 pandemic has triggered a boom of consumer brand e-commerce, but its effects have also forced many business-to-business (B2B) companies to accelerate their sales transformation process and look Read more→
The first pandemic in the time of Google
Over the past year, the pandemic has put many aspects of daily life to the test. Of course, businesses have also been affected, although with uneven results. Some companies were already prepared and their digital transformation was a reality before this disruption; others have adapted along the way, forced to change their business model or Read more→
UX and SEO, together is much better
User experience (UX) and SEO are closely related. The page experience is one of the indicators that Google takes into account when generating your search results. Despite UX and SEO being two different disciplines, Read more→
Online sales channels as an adaptive tool in times of crisis
Over the past year, measures taken to address the pandemic by governments and health authorities have forced businesses and retailers to implement adaptation strategies that enable them to maintain their economic activity despite difficulties and constraints. So, it is no Read more→
SEO writing: myths and tips for writing on your website
There is a lot of talk about SEO content, but the approach is often too artificial or anchored in outdated practices that have nothing to do with today's reality. To banish some myths related Read more→
How to protect your brand in SEM with Google Trademarks and Microsoft Ads
Brand protection in Google Ads Until a couple of years ago, advertisers launching campaigns in Google Ads had the ability to protect the use of their brand (or trade name and product names) by third Read more→
Resources that will help you create Facebook ads that work
Facebook Ads is an advertising platform with a great deal of potential for virtually any business. Facebook offers ubiquity, with more than 2.7 billion active users worldwide, an ability to reach very specific audiences, Read more→
How to choose the right feed management tool
If you sell online, it’s paramount to showcase your products where your potential clientele is. Visibility is one of every seller's biggest headaches. Feed management tools can be your great allies in achieving customer-facing visibility. If you are not familiar with them, here is a brief summary of their usefulness and function. What is Read more→
What you CAN do in 2021 to monetize your business
A host of proposed professional and personal resolutions are a traditional part of the start of a new year. 2020 has been particularly difficult because the Coronavirus pandemic and ensuing economic crisis, which has many companies focused on rethinking their business ideas in order to Read more→
How to improve customer service on social media
The use of social media networks to cultivate positive relationships between a brand and its customers or prospects can make all the difference between business success or frustration. Now more than ever, social channels like Read more→