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News in digital marketing
What is dropshipping and how can drop shipping help an online store business?
Basics Dropshipping or drop ship is a type of fulfillment for retail orders in which the seller or store does not actually keep the products physically stocked. Instead, when an online store sells a product, Read more→
UX Design: what is is UX and why do you need it?
Imagine for moment that a website is a 20 storey shopping centre, and as owners of the shopping centre, we want visitors to be able to find a series of products or services inside Read more→
International Markets: Differences Abroad in International Advertising
It’s not just large companies that want to compete internationally these days. Many small and medium sized businesses are eager to sell and impact clients in overseas markets. Many businesses want to put their Read more→
Increase your sales with Amazon Sponsored Products Ads
What are the Amazon Sponsored Products Ads? Sponsored products ads appear at the top of the search results pages in Amazon and in the products details pages too. They are not available for all products Read more→
Web analytics as a basis to understanding your online business
Most online businesses use a Web Analytics tool, and Google Analytics seem to be the (free!) leader in digital data analytics. Maybe you run an online business and don’t use an analytics platform yet? Read more→
Why install an SSL certificate and migrate your website to https?
Since this past July, Google warns users about http websites with an “Connection is Not Secure” label in Google Chrome. Firefox does too. As these are very popular browsers, if you didn't install an Read more→
How to increase sales by improving your products’ Amazon ranking?
To improve your products ranking in Amazon, you first need to consider which are the factors Amazon’s algorithm takes in account to establish its ranking. Which elements does Amazon’s algorithm takes in account? Past sales Read more→
How to sell on Amazon: ¿Seller or Vendor?
It is very tempting to sell your products on Amazon if you’ve a business. Amazon gives you instant access to the main European markets to promote your products and facilitates the buying process. It Read more→
What is affiliate marketing?
1. What is Affiliate Marketing? Affiliate Marketing is a way for a company to sell its products via individual or company partners (“affiliates”) who market your company’s products for a commission. It is a traditional way Read more→
Bing Ads: Should I advertise in Bing?
If you are reading this, you’ve probably not obtained the advertising results you are looking for with other digital channels. You are wondering if it’s worth implementing other ad channels, and if Bing Ads Read more→
11 eCommerce tips: fundamentals to create an eCommerce Website
You want or need to create an eCommerce Website for your company or start a digital business on its own and don’t know where to start? Here are 10 fundamentals you must consider before Read more→
What is A/B Testing and why do it?
A/B testing is a process based on a culture of experimentation where the end game is to determine the best marketing and promotional tactics, especially online. A/B testing is used to fine tune ad Read more→
Google Ads: where will my Google Ads appear?
Digital advertising continues to grow year after year in Spain and Europe as a whole, and it seems that this trend will continue in the future. One of the common recurring doubts that first-time Read more→
Choosing an advertising strategy on social media: Facebook, Instagram, LinkedIn and Twitter
If you are considering advertising on social media, it’s important to be sure you know what you want to achieve and get the most out of your advertising budget. There are several things to Read more→
The 10 “other” commandments for online graphic design and web pages
Now I don’t want to underestimate you, beloved reader; as you know, a brief jaunt through Google will show you hundreds of posts detailing the basic rules of website design and design planning. And Read more→
10 musts for mobile UX
Nowadays, the world is dominated by mobile phones, and online shops have to adapt to these new devices and uses. Here are some key points to take into account when preparing the mobile version Read more→
5 hacks for email marketing
Email marketing hasn’t died. They keep telling us that it will disappear, but so far, email persists. It is still a valuable part of the marketer’s toolkit, and proper use of this powerful (but Read more→