Web Analytics

Web Analytics

Collecting data correctly is as important as knowing how to interpret it

Information is power and data is one of the most valuable elements at your company’s disposal. Web analytics brings order to all the information acquired site-wide: it uses details such as website visits and user behavior to help you draw conclusions based on real patterns and make informed decisions for better results.

Our Skills

Analytics is changing for a cookieless future. Are you?

Auditing and setup: the building blocks

Before anything else, it is important to make sure that everything on your site is being measured correctly. At All Around, we can assist you with the creation and setup of Google Analytics accounts (both Universal Analytics and GA4) and we offer an audit service for your analytics account that will allow you to fine-tune your setup with performance in mind.

We take care of everything: sorting properties and views, goals and KPIs set up, linking properties (Search Console, Tag Manager, Google Ads),creating filters, UTMs and any other aspect that will help you make more informed decisions.

Let's work together

Some of our services related to web analytics include:

  • Account auditing
  • Google Analytics and GA4 Setup
  • Linking to other Google tools
  • UTM creation
  • Definition of events and goals
  • E-Commerce measurement
  • Custom reporting

Analysis and strategy are in our DNA

Next up is data interpretation. We create customized reports according to business objectives that let you know exactly what’s happening on your website and what your results are. If you also want to see data from other channels at a glance, we create integrated dashboards, so you have information from all your data sources in real time.

Web analytics tools allow you to carry out exhaustive monitoring of your users’ actions, which is very valuable for decision-making. As experts in web analytics, we help ensure that your data is accurate and well-organized so that you can make the right choices for your business at every turn.

Case studies


Net Revenue​ Overall


Cost per lead


Conv. Rate (Test 1)


Avg. Yearly Revenue Growth


Views Generated​


Online Reservations​


Organic impressions YoY


Impressions YoY


Revenue from Organic Search​


Training Requests​

Building brand recognition in key LATAM markets with Spotify


Scaling European Ecommerce Growth


Reducing Lead Costs with Smart Bidding


Higher converting landing pages through user analysis and CRO


Launching a Traditional Retailer Online


Creating a Thriving Youtube Community​


Driving Incremental Rentals From Paid Search ​

Hello! Rentacar

Establishing an Online Health Expert Via Content and SEO


Hyperlocal campaigns for digital success in a traditional sector 


Increasing Organic Bookings​

Hello! Rentacar

Engagement & Business Growth

Lean Startup Co.

Building a Corporate Website for an Agricultural Data Services Company


Creating an Informational Website for an Agricultural DBaaS Tool


Designing an Online Store for a Leading Tile Retailer in Germany


Developing an Immersive Experience to Promote the Launch of a Mobile Application


Designing an Eye-Catching Website for a Technology Consulting Firm


Webflow Landing Page Development for a Tech Company


Clients around the world

Our international, flexible and collaborative approach works. Here are some clients who have entrusted us with their digital growth and design projects.