The International Challenge
Expanding online activity to Europe can be a challenge. At All Around, we are experts in international digital marketing. We’ll help you smoothly navigate your business’ European debut or improve pre-existing online activity.
Clients often have doubts on a host of topics:
Is the content I produce for North America a fit for these new markets?
What is the difference between Swiss German and Germany German anyway?
Can I get fined if I don’t have GDPR cookie consent on my site, even if I’m based outside Europe?
Are Google Ads options the same in France as in Canada?
I have shops in seven countries and PPC campaigns in three currencies. This makes it really hard to make any decisions!
Do we need to appear on Cdiscount, OTTO, bol.com or other European market places?
We’re Local Experts
If you want to successfully expand to Europe or increase your footprint here, our native digital marketing experts can give your business the advantage it needs.
We partner with clients to help with:
Market Research & Campaign Audits
Have doubts about a new market or problems running campaigns in an existing one? Let our local strategists analyze your target.
Custom Digital Strategy
No two markets are alike, but also important to streamline efforts as much as possible to save precious resources. We’ll craft a strategy in line with your goals and situation.
GDPR & Cookie Consent Management
Our rapid data and privacy solutions ensure that your site is compliant with European law.
Speak your customers’ language. Our native experts will assist in creating campaign visual assets and copy that are always locally appropriate
Local Language Landing Page
Let us create effective and engaging landing pages in the local language, with an eye to continued testing and improvement through CRO.
Ranking in local versions of Google is tantamount to boosting quality web traffic in each of your markets. Our SEO experts are here to help.
SEM, Social Ads and Display campaigns. We’ve got you covered. We’ll help you set up common campaign structures and asset organization that saves time and gets results.
International Dashboard & Analysis
Multi-country, multi-lingual, multi-currency? Powerful visual dashboards combine all your data so you can quickly understand what is happening and make decisions accordingly.
Where We Can Help
If you need native competency coupled with digital marketing expertise, we’ve got you covered! All Around specializes in the following languages spoken in Europe and the Americas.
Net Revenue Overall
Net Revenue Shopping Campaigns
Vivara – European Paid Media Strategy and Unifying Dashboard
Vivara and CJ Wildlife are Europe’s leading wildlife care brands since 1987 with shops in 10 European countries.
Our collaboration started with managing SEM for two shops and since then we have expanded and manage ten shops in seven European markets. Furthermore, we’ve developed a dashboard that unifies all marketing and sales data from the various markets and gives company executives and the marketing team across Europe insights into each market’s performance against targets.
We’re very proud that this collaboration has been recognized among the “Best Pan-European Search Campaigns” in 2022 at the European Search Awards.
Bupa – SEO for LATAM
Bupa Global are providers of premium international health and travel insurance. With over 70 years of experience, Bupa Global is one of the most trusted names in medical care worldwide.
The main challenge for Bupa was the international SEO strategy of nine Spanish speaking domains, focused on LATAM markets. After a thorough tech and content audit, we optimized local versions of the site through international tactics, solving cannibalization issues and improving user location accuracy. The results were higher organic visibility, traffic, and relevance in all markets.
In order to monitor the overall results, we set up a dashboard that unifies the data from all domains into a single global view. Filters and drill-downs into details allows both, global and local business leaders to have up-to-date KPIs at hand at all times.
Organic Impressions YoY
Organic Clicks YoY
“We are thrilled with the results we’ve had partnering with All Around. Not only have our Paid Media efforts been more successful and coordinated across multiple markets, but we’ve gotten a handle on all our online data properties and metrics. Now we can make e-commerce decisions with conﬁdence.”
Head of E-Commerce Europe, Vivara
“All Around´s international plan of action and SEO expertise truly made the difference. We have started to strongly establish bupasalud.com as an authority in healthcare information in Spanish language globally, and with the dashboard we’ve been able to make an intangible goal, now tangible.”
Digital Communications Manager
Bupa Global Latin America (Miami, Florida)
Advantages to Working with All Around in Europe
- Local expertise in main European markets
- No need for dealing with multiple international freelancers
- Multi-disciplinary and scalable team for all your needs
- Senior consultants and owner-managed
- Get the best fit from an independent, and technology-agnostic agency
- Cost-efficient and transparent pricing model
- Business-proven international dashboards