Expanding online activity beyond borders to Europe can be complex. At All Around, we specialize in international digital marketing and seamless European market entry, ensuring you smoothly navigate your path to European expansion or improve pre-existing online activity with tailored international digital strategies.
Clients often have doubts on a host of topics:
What compliance rules, like GDPR, should I know for operating internationally, especially to stay compliant in Europe?
How can we optimize our e-commerce strategy to grow our store internationally and boost conversions in European markets?
I have shops in several countries and PPC campaigns in various currencies. How can I achieve unified analytics & reporting to maximize results with data?
How can I optimize European PPC lead generation campaigns and ensure they align with local business preferences?
How can my brand maximize visibility in European markets, and what’s the most effective SEO strategy for expansion?
What are the key language and cultural considerations for driving customer engagement and sales in each region?
Expert digital marketing for international success
If you want to successfully grow your business in Europe or increase your footprint here, our native digital marketing experts can give your business the advantage you need to unlock these opportunities.
We partner with clients to help with:
Custom International Digital Strategy
No two markets are alike, but it’s also important to streamline efforts as much as possible to save precious resources. We’ll craft a strategy in line with your goals and situation.
Multi-lingual PPC
SEM, Social Ads, and Display campaigns. We’ve got you covered. We’ll help you set up common campaign structures and asset organization that saves time and generate high-quality leads efficiently.
Local SEO
Ranking in local versions of Google is tantamount to boosting quality web traffic in each of your markets. Our SEO experts are here to help.
GDPR & Cookie Consent Management
Our rapid data and privacy solutions ensure that your site is compliant with European law.
International Dashboard & Analysis
Multi-country, multi-lingual, multi-currency? Powerful visual dashboards combine all your data so you can quickly understand what is happening and make decisions accordingly.
CRO
Optimize conversions through testing, user research, and seamless customer journeys, maximizing traffic value, lead generation and ROI for international markets.
Measurement Strategy & Analytics
Set clear objectives, track KPIs, and analyze data to optimize performance across global markets.
Tag Management & Tracking
Efficiently track user actions with GTM and conversion APIs, ensuring accurate insights and privacy compliance across platforms.
Do you need expertise that combines international digital marketing knowledge with native fluency? We specialize in key European and international languages, including:
Vivara – European Paid Media Strategy and Unifying Dashboard
Vivara and CJ Wildlife are Europe’s leading wildlife care brands since 1987 with shops in 10 European countries.
Our collaboration started with managing SEM for two shops and since then we have expanded and manage ten shops in seven European markets. Furthermore, we’ve developed a dashboard that unifies all marketing and sales data from the various markets and gives company executives and the marketing team across Europe insights into each market’s performance against targets.
We’re very proud that this collaboration has been recognized among the “Best Pan-European Search Campaigns” in 2022 at the European Search Awards.
Henchman – International eCommerce Expansion in NL, FR & DE
Henchman is the UK’s leading seller of specialized and professional ladders. To expand its eCommerce presence in Europe, the company partnered with All Around to strengthen performance across markets.
We began with a full audit of EU Paid Search and Social campaigns, translations, and on-site experience. Based on our findings, we refined localized strategies, optimized campaigns, and improved website performance to ensure consistent, efficient execution across languages and platforms. To unify tracking and decision-making, we built an international eCommerce dashboard connecting data from all country shops. It provides real-time insights into Paid Search performance and optimization opportunities—helping Henchman scale smarter across Europe.
+253%
Revenue
+263%
ROAS
-3%
Spend
+270%
Organic Impressions YoY
+105%
Organic Clicks YoY
Bupa – SEO for LATAM
Bupa Global are providers of premium international health and travel insurance. With over 70 years of experience, Bupa Global is one of the most trusted names in medical care worldwide.
The main challenge for Bupa was the international SEO strategy of nine Spanish speaking domains, focused on LATAM markets. After a thorough tech and content audit, we optimized local versions of the site through international tactics, solving cannibalization issues and improving user location accuracy. The results were higher organic visibility, traffic, and relevance in all markets.
In order to monitor the overall results, we set up a dashboard that unifies the data from all domains into a single global view. Filters and drill-downs into details allows both, global and local business leaders to have up-to-date KPIs at hand at all times.
“All Around´s international plan of action and SEO expertise truly made the difference. We have started to strongly establish bupasalud.com as an authority in healthcare information in Spanish language globally, and with the dashboard we’ve been able to make an intangible goal, now tangible.”
Luis Pacheco Digital Communications Manager Bupa Global Latin America (Miami, Florida)
“We have struggled to scale European activity and expansion since Brexit and were looking for an agency specialised in European e-commerce marketing. All Around helped us establish our brand in these markets and drive profitability across campaigns. Their support with localisation has been key to our growth.”
Clare Lenaghan-Balmer Head of Marketing UK & EU Henchman
“We are thrilled with the results we’ve had partnering with All Around. Not only have our Paid Media efforts been more successful and coordinated across multiple markets, but we’ve gotten a handle on all our online data properties and metrics. Now we can make e-commerce decisions with confidence.”
Bonimir Dolic Head of E-Commerce Europe, Vivara
Why choose All Around for European & international expansion?
Deep expertise in key European and international markets
Single agency solution—no need for multiple freelancers
Scalable and multi-disciplinary team for all digital needs
Senior consultants and owner-led approach
Independent and technology-agnostic strategies
Cost-efficient and transparent pricing
Business-focused, data-driven dashboards for informed decisions
