Influencer & Outreach

The difference is in the details

At All Around, we guide you through all the necessary steps to make your digital marketing strategy a success. Before collaborating with bloggers or influencers, we’ll ask for your help in identifying:

• areas and subjects of interest for your business
• the communication style and image that best represents you
• the most relevant channels (Instagram, YouTube, website…)
• demographic details of the communities that are most suitable to your brand

Once this preliminary assessment has been carried out, we move on to find your potential partners: those best suited as brand ambassadors or regular collaborators in terms of content. Influencer research is based on a mix of manual and automatic tracking of social profiles and websites. This way, we get an idea of the reach, online reputation, posting frequency and interaction level of any potential contributor.

We also investigate the SEO authority of their blogs or websites and the tone of their communications. We’ll check if they have already collaborated with other brands and identify the best way to contact them.

We are experts in outreach marketing

To make the process easier for you, All Around can take care of the initial contact with the influencers of your choice, introducing them to your company, explaining the conditions of any collaboration, and negotiating your agreement. Our success is based on managing both communication and expectations so that the relationship is fluid.

In addition, we are happy to assist you with branded promotions on social media, through branded content advertising on your influencer’s profile. If you want to be close to your audience, it pays to be close to their favorite content creators.