Fliesendo

Designing an Online Store for a Leading Tile Retailer in Germany

After some time selling online and gaining positive results through an Amazon store created by our team, Fliesendo decided to launch their own online shop and tasked us with its design and development.

The client was looking for a clean, modern and professionally designed website, which could be easily managed, providing a straightforward e-commerce experience.

COUNTRY

Germany

TECH STACK

WordPress
WooCommerce
PHP
JS
HTML5
CSS3
GSAP
iubenda

LANGUAGES

German

Our approach

Selling tiles online can be a challenging task as there are many factors that may lead the user to browse and purchase in a physical retail store.

We opted to create a website where the tiles were the star protagonist and users could find ample product information: high quality images, room renders, colors, sizes, materials and other properties, in order to make an informed decision before buying.

We then implemented a standard, widely tested and proven e-commerce funnel, providing the user with a simple, but seamless shopping experience.

The project was carried out with in-house custom development, including theme, e-commerce adaptations and using the fewest number of plugins possible.

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Case studies

+43%

Net Revenue​ Overall

-60%

Cost per lead

+90%

Conv. Rate (Test 1)

+55%

Avg. Yearly Revenue Growth

+9,5M

Views Generated​

+78%

Online Reservations​

+270%

Organic impressions YoY

x150

Impressions YoY

+175%

Revenue from Organic Search​

+139%

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Designing an Online Store for a Leading Tile Retailer in Germany

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