PaidTab

Developing an Immersive Experience to Promote the Launch of a Mobile Application

PaidTab is a platform and mobile application, developed in Toronto. PaidTab allows users to purchase event tickets and food and beverages during the event.

To facilitate the application’s promotion and success during development, the client sought a way to allow users to explore its functionalities while providing feedback for the developers on their user experience.

COUNTRY

Canada

TECH STACK

JS
HTML5
CSS3
GSAP

LANGUAGES

English

Our approach

We designed an interactive guided story, where the user could discover the main app functions, as they reached predefined goals and completed structured steps, all with a realistic simulation of the application interface and real-life use cases.

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Case studies

+43%

Net Revenue​ Overall

-60%

Cost per lead

+90%

Conv. Rate (Test 1)

+55%

Avg. Yearly Revenue Growth

+9,5M

Views Generated​

+78%

Online Reservations​

+270%

Organic impressions YoY

x150

Impressions YoY

+175%

Revenue from Organic Search​

+139%

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