Measuring AI traffic: How to track and understand its impact on your website
Learn how to track AI-driven traffic in Google Analytics 4 (GA4) from sources like ChatGPT, Copilot, and Gemini. Optimize your digital strategy with accurate insights.
Blog
Technology & Data
We live surrounded by data and these are essential not only to better understand the needs and behavior of users but, above all, to take advantage of the opportunity to grow your business.
Big data, automation, chatbots… Technology has come to digital marketing to exploit its full potential and that’s why we keep you up to date on the most useful resources and how to use them without losing sight of the legal requirements.
All Around partners with Funnel to enhance data-driven solutions
All Around joins forces with Funnel to enhance data management and analytics for businesses across Europe and America. Discover how this partnership streamlines marketing data, delivers real-time insights, and drives growth.
Deciphering GA4: Understanding the latest change from ‘Conversions’ to ‘Key Events’
Discover how the recent changes in Google Analytics have transformed the terminology, from conversions to key events, and how this affects the interpretation of your web data and metrics.
Essential Data Privacy Insights for Advertisers
Get ready for Google Ads changes in 2024 with All Around. Adapt to cookie deprecation and the Digital Markets Act, ensuring compliance and performance in your European and global campaigns. Expert solutions for a seamless transition await you.
Green light for EU companies to use US services from Google & Co.
Data can flow again between the EU and the US after the adequacy decision of the EU on July 10, 2023. Understand the implications for your company!
From UA to GA4: a complete step-by-step guide
Step-by-step guide to migrating from Universal Analytics to Google Analytics 4. Go beyond the standard set up and use GA4 to its full potential!
Hey, nothing personal, but you’ve been hacked
"Why would someone hack my website? I’m a nobody!” You may think so, but hackers will attack your site in any event. Read on to learn why.
Chatbots: examples of how they can help your online business
Although it may sound like science fiction, conversational bots are more common than you think. Find out how extra creativity can boost their performance
What are you interested in?
Design&Dev
A professional website is the best letter of introduction you can show to your customers. It is also the essential starting point for the creation of your paid search engine campaigns. But not everything goes: follow our tips to make your website work in a secure and optimized way. In addition, we are up to date on the latest design trends to always cause a unique sensation to your users and that we tell you in this section.
News from All Around
When we get something, we like to share it with you. So, follow this section to be updated about All Around. Here we will share our achievements but also all the activities we develop that can bring value.
Paid Media
Online advertising is presented in multiple formats depending on the medium: search engines, marketplaces, social networks, programmatic advertising... Wherever your potential users are, you have an opportunity to improve your presence through paid campaigns. In this section you will find ideas to make your advertising campaigns a success as well as all the essential resources for a more efficient management.
Research & Trends
At All Around we love to keep up to date with what is happening in digital. In this section you'll find recent sector news, developments in digital marketing and our own analysis based on research and experience.
SEO, Content & Social
In a world where queries to Google and other search engines are becoming more and more frequent, if you have a business it is important to understand why Search Engine Optimization (SEO) can help you. In addition, content is one of its most valued facets when it comes to optimizing a website and making it stand out in search results. Social networks serve as a loudspeaker to make yourself heard among your audience. In this section we offer you a handful of resources to get started in SEO, learn how to communicate more effectively with your users and decide which are the most interesting digital social platforms if you have a business.
Technology & Data
We live surrounded by data and these are essential not only to better understand the needs and behavior of users but, above all, to take advantage of the opportunity to grow your business. Big data, automation, chatbots... Technology has come to digital marketing to exploit its full potential and that's why we keep you up to date on the most useful resources and how to use them without losing sight of the legal requirements.