Businesses require fast growth, especially online, and at All Around we focus on helping companies to reach their maximum potential, taking into account their specific situation. We’ve joined HubSpot’s Solutions Partner programme so that we can help clients achieve their objectives with maximum efficiency.
HubSpot is the leading tool for capturing leads and is designed to help businesses create robust 360º Inbound Marketing strategies without having to jump between platforms. The Solutions Partner programme is tailored to agencies that want to grow through the use of the technologies available on this marketing and sales platform.
As members of HubSpot’s agency partner network, we can offer our clients the most complete marketing, sales and customer service management platform available to help achieve their objectives:
- Clients have access to a free CRM for SMB and Enterprise which makes it easy to boost sales in an organized manner, tracking all data along the way.
- The all-in-one inbound marketing tool offers a complete marketing automation Our clients not only see improved efficiency by avoiding repetitive, time-consuming tasks, but also experience real growth through email marketing, a cornerstone of effective sales opportunities.
These new features from HubSpot allow us to refine the online marketing services we already offer, so that we can further assist our clients in improving their online sales results, garnering more leads and maintaining complete control over their campaign data and metrics.
A Practical Example
A client dedicated to selling online courses is enjoying a successful sales run, considering the current climate. Although they have a good sales rate, they think that there is still room to improve their conversion rate. An initial analytics audit reveals that the client’s perception is correct—the business has a low conversion rate considering how much business there is to be had and the lack of competition, as the courses on offer are very niche.
How do we help this client determine what is failing? Using the Workflows tool in HubSpot, we can automate the company’s emailing campaigns which are their primary source of quality leads. First, All Around studies the entire user journey, from the moment a consumer lands on the website to when they request course information and ultimately make a purchase. HubSpot allows us to create integrated workflows to improve performance: we can now identify which mail should be sent to an individual user based on where that user is in the purchase funnel. The whole process is automated, allowing our client to save a great deal of time in their email marketing.
We can also help the business’ sales team with HubSpot’s CRM. This tool allows us to automate many tasks to that staff do not waste their time with manual data entry and instead can dedicate themselves to what really matters to the business: converting leads into clients.
Organizing, monitoring and connecting with the right audience at the right time is the best way to take full advantage of every sales opportunity. The result is not only higher conversion rates for our online course vendor, but also it helps them to nurture customer loyalty, converting clients in allies and ambassadors for the brand.
As a certified HubSpot provider, All Around can help you:
- Align your sales and digital marketing strategy with an all-in-one software.
- Boost your traffic on multiple channels.
- Measure every lead in complete detail and fully track your conversion funnel.
- Optimize conversions with real-time analysis.
All Around, HubSpot Solutions Provider
Our collaboration with HubSpot as a certified provider allows us greater integration both with HubSpot and our clients. We all want growth, but to achieve it, planning, measurement and listening to what people want in a product or service is essential. We’ve all been in the situation where we were tempted to purchase something but weren’t convinced enough to seal the deal, ultimately because we lacked necessary information or we forgot to follow through.
As Seth Godin reminds us, “You don’t find customers for your products. You find products for your customers.” If you are listening to your users and attending to their needs, you will reap the rewards of success.
Managing Director
Andreas is Managing Director at All Around. He worked for years in leading roles and international projects at WPP and Publicis Group agencies. He now leads a multi-disciplinary team of marketing consultants from different disciplines, backgrounds and countries who have joined forces to deliver international digital strategies and measurable results for our clients.
