If you run an eCommerce site across multiple countries with a sizeable product catalogue, product feed integrations are essential. They automate the process of listing products across platforms, keeping your offer current and ensuring consistency across markets and languages. 

Feed management and quality 

Accurate, well-structured feeds are the foundation of effective shopping campaigns. We detect and correct feed quality issues, adjust optimisation settings, and fine-tune product categorization and attributes to make sure your listings perform as they should. We work with Google Merchant Center, WooCommerce, Shopify, and Facebook Commerce Manager. 

Shopping campaign strategy 

Beyond feed management, we handle the full campaign layer: audience lists, product groupings, bid strategies, and ad testing to reach customers with high purchase intent. Product Listing Ads (PLAs) allow you to showcase products directly in search results, scaling your efforts across multiple markets while maintaining consistency in every region. 

From feed audits and multi-market optimisation to reporting and dashboards, we cover everything needed to keep your shopping campaigns performing across Google, Meta, and Microsoft. 

Some of our Shopping Ads & Feeds services:

  • Product feed setup and management 
  • Feed quality audits and fixes 
  • Google Shopping campaigns 
  • Microsoft Shopping campaigns 
  • Meta Shopping campaigns 
  • Google Merchant Center  
  • Multi-market feed optimisation 
  • Product listing ad (PLA) strategy 
  • Reporting and dashboards 

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