In almost every project, web analytics setup is one of the first things we address. Our team handles the complete GA4 implementation, ensuring event-based tracking is aligned with your specific needs. We track key interactions like clicks, form submissions, and custom events to capture meaningful insights into user journeys beyond traditional page views.
Privacy-compliant data collection
Particularly for our European clients, privacy-compliant data collection is non-negotiable. We always prioritise user consent and transparency, ensuring insights are gathered responsibly without sacrificing data quality.
Reporting and dashboards
To simplify reporting, we build custom reports within GA4 and develop external dashboards that consolidate analytics with other data sources, giving a clear view of the customer journey across all touchpoints. For deeper analysis and longer data retention, we also integrate GA4 with BigQuery, enabling advanced custom queries and greater flexibility.
We offer ongoing support and training to help your team get comfortable with GA4, including guidance on Google Tag Manager setup and troubleshooting to ensure consistent, reliable data collection over time.
Some of our Web Analytics services:
- GA4 setup and configuration
- Event-based tracking implementation
- Custom report creation
- Audience and segment setup
- BigQuery integration
- Privacy-compliant data collection
- Cross-domain tracking
- GA4 training and support
- External dashboard integration
