Lean Startup Co.


Leibfried is a traditional brick and mortar, bathroom and bath fixture store, leader in its region in central Germany.


SEO Impressions (GSC)

SEO Health Score (SEMRush)


The previous website launched in 2016 had not been optimized for search engines (SEO) and therefore had low organic visibility.


The marketing and tech departments of All Around developed the digital presence for the offline store:

  • Migration to efficient and user-friendly WordPress web site
  • Technical, local and on-site SEO optimization
  • Full GDPR compliance
  • Full setup of web analytics, Tag Manager, heatmapping tool for gaining insights into visitors and optimizing campaigns
  • Local Paid Search campaigns for driving in-store traffic.


“All Around has shown us how to digitally transform our traditional business while optimizing our resources. Together we’ve been able to increase visibility in search engines significantly and started to apply digital insights to attract more clients in our store.”

Gustl Leibfried
Managing Director

Services provided

Digital strategy

Digital audit

Web Development

Design & UX


Web analytics