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Fliesendo

Centros Iván

Centros Iván is an industry leader in beauty and cosmetology training, forming over 8,000 professionals during its 35-year trajectory in Northern Spain.

Results

+240%
Leads Generated YoY

+78%
Organic Traffic YoY

+45%
Conversion Rate (lead to paying client)

Situation

They were looking for a partner to renew their brand image and to assist in the digital transformation that would be key to putting them ahead of the competition.

Methodology

Complete revamp of the way the client’s lead generation process:

  • Update of corporate identity, including brand guidelines
  • New web site in synch with business goals (lead generation & branding) and aligned with CI
  • Leads generated online enter fully automated marketing automation workflow
  • Local SEO optimisation
  • Media campaigns: Paid Search, Display, Retargeting and Social Ads

“All Around’s work has completely changed our business. The new identity and website have been very positively received by our target audience and has resulted in an increase in new students. In addition, with the new digital processes, we save a lot of time that we can spend on training.”

Iván García
Director

Services provided

Digital strategy

Digital audit

Web Development

Design & UX

PPC & SEO

Web analytics