Lean Startup Co.


Hello! Rentacar

The business was seeking a consulting agency who could provide solutions for measurement, optimisation and reservations growth across all online channels.


online reservations

reservations from search campaigns

(whilst maintaining cost-per-reservation)

conversion rate in search campaigns

SEO visits


Hello! Rentacar is a newer car hire company which services two types of clients: holiday travellers and professionals. Launching in a very competitive market, they focused on transparency as a core value that sets Hello! Rentacar apart from the traditional multinational enterprise outfits that dominate the rental car sector. They were seeking an e-commerce consultancy partner who would assist with their national and international brand launch.


Before promoting the brand, we performed an audit to evaluate its digital presence and determine how the online car hire reservation system could be improved.

We set up a system and baseline for KPIs and metrics measurement (both online reservations and phone calls), we configured tools to continue evaluating and improving visibility and UX into the future, and we began to boost traffic and sales.

Since the company is a local enterprise with national aspirations, we took great care with positioning details in their geographic region, optimising their presence in local directories and Google My Business. In addition, we crafted a global SEO and SEM strategy, in order to properly serve both national and international clientele.

We collaborate continually with Hello! Rentacar, striving to assist the company in all areas where we can offer solutions or ideas, whether technical or strategic.

“All Around has helped us to increase our online visibility and income  significantly from day one. They also set up our web analytics, call tracking and measurement framework in order to see the progress.

Heliodoro Viñuela
Managing Director

Services provided

Digital Strategy

Digital audit


Email marketing

Social Media

Web analytics


Call tracking